O2 Investment Partners has made an investment in communications and advertising firm BerlinRosen.
BerlinRosen provides strategic communications, public relations, consulting and digital advertising services to clients in the hospitality, travel, philanthropy, labor, real estate and consumer technology sectors.
Founded in 2005 by Valerie Berlin and Jonathan Rosen, the firm has more than 270 employees across its New York City headquarters and offices in Washington DC and Los Angeles.
“Our partnership with O2 will allow us to pursue opportunities for organic and inorganic growth in new verticals, geographies and services to deliver greater impact at a greater scale for our clients,” said Ms. Berlin and Mr. Rosen in a released statement. “We are taking an expansive approach led by what clients need to effectively understand, reach and move their audience to take action – from deeper investments in data and analytics to brand strategy, expanded creative studio and more.”
“By bringing together a deep understanding of the rapidly changing landscape of issues confronting leaders, organizations and brands every day – and the acuity to anticipate shifts in culture reshaping the marketplace, BerlinRosen is reinventing the agency model for the 21st century,” said Sean Darin, a vice president at O2. “At O2, we invest in companies that have a culture of seeking innovation as key to sustainable growth, and we are thrilled to partner with the entire BerlinRosen team to build on their industry-leading approach to communications and realize their significant potential across their expanding team and client base.”
The investment in BerlinRosen is the seventh made through the firm’s third fund, O2 Investment Partners Fund III LP, which closed in January 2021 at an oversubscribed $270 million.
The six earlier investments include medical imaging equipment provider Modular Devices (January 2022); roof replacement and exterior restoration services provider Capital Construction (November 2021); wireless internet service provider unWired Broadband (July 2021); specialty electronic components distributor Flip Electronics (January 2021); telecom, utilities, and waste management cost reduction services provider SIB Fixed Cost Reduction (March 2020); and aftermarket aircraft components distributor and MRO provider First Class Air (January 2020).
O2 makes control investments in companies with enterprise values from $10 million to $100 million and EBITDA from $4 million to $15 million that are located anywhere in the US and Canada. Sectors of interest include business-to-business services, technology, and select niche industrial companies. O2 is based in the Detroit suburb of Bloomfield Hills and was founded in 2010.
© 2022 Private Equity Professional | February 23, 2022
