Monterey Bay Herb Company, a portfolio company of Frontenac, has acquired AmeriHerb.
AmeriHerb is a distributor of botanicals, herbs, and spices which are sold primarily through its two e-commerce websites AmeriHerb.com and Herbalcom.com. The Ames, Iowa-headquartered company was acquired from co-owners Tom Doyle and Doug Borud.
Botanicals are natural substances derived or extracted from plants such as roots, flowers, fruits, leaves or seeds. Examples include elderberry, lavender, and ginseng.
Monterey Bay is a processor and distributor of botanicals, herbs, teas, essential oils, seasonings, and spices. The company’s products are sold online, in bulk and through co-pack agreements into the nutraceutical, food & beverage, and health & beauty markets.
Monterey Bay was acquired by Frontenac in December 2020 in partnership with food industry veteran, Bob Aiken. The company was founded in 1997 and is headquartered 50 miles south of San Jose in Watsonville, California. Monterey Bay is led by Mr. Aiken and President David DeSouza.
“We are extremely excited to welcome AmeriHerb’s customers, suppliers, and team to Monterey Bay Herb Co” said Mr. Aiken. “We look forward to building upon the legacy of customer service and broad assortment that Doug Borud and Tom Doyle have built.”
Frontenac invests in lower middle-market businesses that operate primarily in the consumer, industrial, and services industries. The firm was founded in 1971 and is headquartered in Chicago.
© 2022 Private Equity Professional | January 25, 2022


Rasa Floors, led by founder and CEO Michael Rasa, was founded in 1994 and is headquartered near Dallas in Carrolton, Texas.
“We are excited to have the opportunity to partner with Saw Mill,” said Mr. Rasa. “Through extensive interactions, we have developed a deep relationship with the Saw Mill team, who has demonstrated an intrinsic knowledge of our business model and the markets in which we operate. Rasa has experienced tremendous success since our founding and with the added strategic support from Saw Mill, we believe we are capable of significant growth in the future. We look forward to continuing to execute our strategic vision and are delighted to partner with Saw Mill as we enter the next stage of Rasa’s journey.”
“The team at Rasa has created an exceptional business with an outstanding company culture focused on employee growth and delivering best-in-class service to its customers,” said Travis Foltz, a principal at Saw Mill. “This commitment to quality service has resulted in exceptional historical growth and a compelling market leadership position. Saw Mill has a successful track record of partnering with founder- and entrepreneur-led businesses, and we are incredibly excited to partner with the Rasa team and support the company through its next phase of growth.”
Great Range Capital has acquired Salon Service Group, a distributor of professional brands directly to salons and salon stylists.
“GRC is honored to be a part of SSG’s bright future,” said Paul Maxwell, the managing partner of Great Range Capital. “SSG is an impressive company, and we see a compelling opportunity to accelerate its growth both organically and through new partnerships.”
According to a new survey by Citizens Bank, middle-market companies and private equity firms foresee an extremely strong year for the M&A market in 2022, with bullish forecasts for both deal volumes and for company valuations. The Citizens Middle Market M&A Outlook surveyed 400 senior executives at United States middle market companies and private equity firms.
“We heard from companies about the challenges they expect will continue into 2022, but they also have a lot of optimism. That confidence is one of the fundamental reasons why the M&A outlook is strong even after the pace of deals in 2021,” said Ralph Della Ratta, the chairman of Citizens M&A Advisory.
“It speaks volumes that companies and private equity firms see this pace continuing. It reflects the confidence level in the market. The pandemic really disrupted the operating environment, and that creates a new value proposition for both sellers and buyers,” added Jim Childs, the head of Citizens M&A Advisory.