SRP Floats Away with Buy of Aerial Bouquets
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SRP Floats Away with Buy of Aerial Bouquets

The buy of Aerial Bouquets adds a new merchandise category to SRP and allows for expanded penetration by the company into the grocery channel

Aerial Bouquets is one of the largest distributors of foil and latex balloons, and gift accessories – candy items and plush products - in the United States

SOURCE: iStock Photo

SRP Companies, a portfolio company of Aurora Capital Partners, has acquired Aerial Bouquets. Aurora acquired SRP in September 2016.

SRP is a provider of consumer product category management services to the convenience store channel. SRP’s services include product design, sourcing, route-based services, and in-store display, design, and merchandising of last-minute purchase items. SRP’s largest product categories include electronics, eyewear, and plush toys, and its company-owned brands includes Solaray, Pugs, Celltronix and Cloudz, alongside numerous licensed products.

SRP serves a majority of the nation’s top convenience store chains and provides direct-store delivery services to more than 50,000 retail outlets across the convenience store, truck and travel, theme park and resorts, and sporting good channels. SRP, led by CEO Don McIntyre, is headquartered near Denver in Castle Rock, Colorado and has more than 1,000 employees and 7 distribution centers.

According to Aerial Bouquets, it is one of the largest distributors of foil and latex balloons, and gift accessories – candy items and plush products – in the United States. The company specializes in serving the grocery store channel in the Southeastern United States. Aerial Bouquets, led by President Curt Terrace, was founded in 1986 and is headquartered near St. Louis in Chesterfield, Missouri.

The buy of Aerial Bouquets adds a new merchandise category to SRP and allows for expanded penetration by SRP in the grocery channel. “By incorporating Aerial Bouquets’ popular products into our growing portfolio we’re supporting our mission to deliver exceptional value and provide innovative products and services to our customers,” said Tim Ramsey, SRP’s chief commercial officer. “This will provide new year-round sales for our customers, backed by the expertise and quality of an established market leader.”

Aurora Capital makes control investments of $50 million to $300 million in industrial, manufacturing and service-oriented businesses that are valued between $100 million and $500 million. Specific sectors of interest include industrial services and distribution, engineered products, and technology-enabled services. Aurora Capital was founded in 1991 and is headquartered in Los Angeles.

© 2021 Private Equity Professional | November 9, 2021

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