VMG Partners has closed VMG Partners V LP (Fund V) at its target and hard cap of $850 million. The firm’s new fund was raised in just three months.
VMG invests in companies that are active in the food, beverage, wellness, pet products, personal care and household products sectors. The firm was founded in 2005 and is headquartered in San Francisco.
VMG stands for “velocity made good”, a term used in sailing, especially in yacht racing, indicating the speed of a sailboat towards (or from) the direction of the wind. The term represents the ideal combination of speed and progress toward the destination to maximize the sailboat’s velocity.
“VMG was founded on our team’s mutual passion to build brands and support entrepreneurs,” said Mike Mauzé, a general partner of VMG. “In the past fifteen years VMG has brought their expertise to the CPG space and during that time we have developed strong relationships with our investors. These long-term limited partners have been great assets and strategic mentors in building the VMG franchise.”
Some of the firm’s past and present investments include Babyganics, Mighty Leaf Tea, Pirate’s Booty, Justin’s, Natural Balance, Waggin’ Train, Nature’s Bakery, and Pretzel Crisps (a complete list of VMG’s past and present investments by fund is available HERE). VMG has substantially exited all the portfolio companies from its first and second funds and has sold three of its portfolio companies from its third fund. With the closing of Fund V, VMG’s assets under management now total just over $2.6 billion.
“Our passion at VMG is to support the broader consumer ecosystem of entrepreneurs, retailers, and global CPG strategics regarding where the consumer is going versus where they’ve been historically,” said Wayne Wu, a general partner at VMG. “Through our genuine and consistent efforts to support the broader consumer ecosystem, we’ll have the opportunity to partner with best-in-class founders and teams to build leading brands.”
© 2021 Private Equity Professional | March 9, 2021