SFEF Acquires Beauty Products Maker

San Francisco Equity Partners (SFEP) has acquired SV Labs, a contract manufacturer of beauty and personal care products.

SV Labs’ services include research and development, formulation, manufacturing, filling, labeling, packaging and fulfillment. The company’s products include effervescent products for multiple end markets, including shower tablets and bath bombs; and products for other market categories including bath salts, skincare, body care and cannabidiol (CBD) topicals.

SV Labs’ customers include multi-national consumer packaged goods (CPG) companies, direct-to-consumer brands and national retailers. SV Labs, led by President Jeff Slaboden, was founded in 1973 and is headquartered south of San Jose in Watsonville, California.

“SFEP is an ideal partner for SV Labs, given the firm’s successful track record partnering with natural beauty and personal care brands, coupled with its experience building specialty manufacturing businesses in high-growth consumer categories,” said Mr. Slaboden.

“We see great potential for nimble and innovative manufacturers like SV Labs to serve the unique needs of high-growth natural beauty and personal care brands,” said Scott Potter, a managing partner at SFEP. “SV Labs has a long and rich heritage and is well-positioned to continue to scale as a manufacturing partner of choice to leading natural brands. We look forward to supporting the company with operational and strategic support during its next phase of growth.”

San Francisco Equity Partners makes control and minority investments of $5 million to $25 million in consumer companies that have revenue of up to $100 million and EBITDA of up to $10 million. Consumer sectors of specific interest include apparel; beauty and personal care; food and beverage; health and wellness; household products; outdoor and recreation; pet care; and specialty retail.

© 2021 Private Equity Professional | January 26, 2021

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