Snow Phipps Closes Third Label Add-On

Brook & Whittle, a label making portfolio company of Snow Phipps, has acquired Label Impressions. Snow Phipps acquired Brook & Whittle in October 2017 from RFE Investment Partners and Charter Oak Equity.

Label Impressions is a producer of labels used in the household and personal care, beverage, cosmetics, nutraceuticals, food, and cannabis markets. The company’s products include flexographic labels, foil stamped labels, screen printed labels, FSC (Forest Stewardship Council) certified labels, biodegradable labels, hangtags, pouches, sachets, and packets.

Label Impressions was founded in 1988 by Ted Salisbury and has been led by his son, Jeff Salisbury (the company’s sole owner), since 2005. Jeff Salisbury will join the Brook & Whittle team and continue to be a shareholder. “We have a strong history of consistent quality, technical expertise and innovation,” said Mr. Salisbury. “This partnership will further enhance our value proposition to customers, and we are excited to bring our insights to the Brook & Whittle team.”

“Jeff has driven remarkable growth at Label Impressions over the last 15 years, and we are extremely excited for him to join our team. He will be a strong asset in continuing our successful innovation strategies, and I look forward to working with him in further expanding our offerings to better serve our customers,” said Mark Pollard, CEO of Brook & Whittle.

Brook & Whittle is a provider of pressure-sensitive labels, shrink labels and medical packaging. The company’s capabilities include UV flexographic, rotogravure and digital label making. The company, founded in 1996, is headquartered in North Branford, Connecticut and operates seven production facilities in Connecticut (2), New York, Pennsylvania, Missouri, Tennessee and, with the buy of Label Impressions, California.

“We are pleased to have the opportunity to partner with Label Impressions and are enthusiastic about our future together,” said Don Sturdivant, the chairman of Brook & Whittle and an operating partner at Snow Phipps.  “Label Impressions’ California facility will allow us to more effectively serve and manage our growing customer base.”

The buy of Label Impressions is the third add-on acquisition by Brook & Whittle under Snow Phipps’ ownership. The two earlier buys were Prime Package & Label in November 2018 and the buy of a label converting facility in Croydon, Pennsylvania in May 2020.

New York City-based Snow Phipps makes control investments in companies primarily located in North America with enterprise values ranging from $100 million to $500 million that require equity investments ranging from $50 million to $150 million. Sectors of interest include industrials, services, and consumer. The firm was co-founded by Ian Snow and Ogden Phipps in April 2005.

Private Equity Professional | June 19, 2020

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