Wind Point Partners has acquired Tropicale Foods, a manufacturer of frozen novelty products under the Helados Mexico brand.
Tropicale Foods’ products include a range of traditional Hispanic offerings, including paletas (ice pops), bolis (ice creams) and mangonada cups (fruit drinks), which are sold in a variety of flavors and pack sizes. The company’s products are sold nationwide at multi-outlet retailers, convenience stores and traditional grocery outlets.
Tropicale was founded in 1999 by Ruben and Guadalupe Gutierrez and is headquartered near Los Angeles in Ontario, California.
Windpoint is partnering on this transaction with José Luis Prado, who most recently served as CEO of Evans Food Group, a manufacturer of branded and private label pork rind snacks which Wind Point sold in August 2019 to Benestar Brands, a food platform formed by Highlander Partners. Mr. Prado is the former president of Quaker Oats North America, a division of PepsiCo, and will join Tropicale Foods as its chairman.
“Tropicale is a terrific business with a leading Hispanic brand. I see significant opportunity to continue building the Helados Mexico brand through great tasting new products, innovation and geographic expansion,” said Mr. Prado. “I look forward to drawing on my experience as CEO of Evans Food Group and my 30 years in consumer packaged goods to help Tropicale flourish in this next phase.”
“Tropicale represents a great fit for Wind Point,” said Joe Lawler, a principal at Wind Point. “The founders have built a terrific business with great momentum and we look forward to their continued support in growing Tropicale in this next phase. We are also excited to partner with José Luis and the entire Tropicale team. We have a strong value creation plan that includes delivering on commitments to our customers, continuing to support growth and exploring avenues to enhance the company’s portfolio of products.”
Chicago-based Wind Point invests from $50 million to $100 million in companies with EBITDAs of at least $10 million. Industries of interest include business services, consumer products and industrial products. Wind Point is currently investing out of Wind Point Partners IX LP which began fundraising in 2019.
FocalPoint Partners provided transaction advisory services to Tropicale in connection with the transaction.
© 2019 Private Equity Professional | December 6, 2019