Promus Perfectly Adds-On to Quest

Quest Products, a portfolio company of Promus Equity Partners since March 2018, has acquired the SunBurnt and First Degree brands from Welmedix Consumer Healthcare.

According to Quest, the SunBurnt and First Degree brands are top-selling items in the sun recovery segment of the suncare category and are stocked by several national retailers including Walgreens, CVS, and Rite Aid stores.

Quest Products is a consumer packaged goods company that manufactures and manages its own brands, distributes over 100 national brands, sells to retail and online stores, provides drop-ship services, and manages retail websites. Some of Quest’s top-selling brands include Alocane emergency burn gel, ProVent skin solutions and natural oils, AlcoHawk personal breathalyzers, CopperFixx pain relief cream, and Blue Guard eye supplements.

Quest distributes over 7,000 SKUs and partners with most major chain and e-commerce retailers in North America and it is also a certified drop-ship fulfillment partner with over 40 online retailers. Customers of Quest include Walmart, Target, Meijer, Shopko, Kroger, Walgreens, CVS, Rite Aid, Costco, Sam’s Club Shoppers Drug Mart, Safeway, Publix,,, Best Buy, and Wayfair.

Simultaneous with the buy of Quest in March 2018, Promus closed the add-on acquisition of Clinere Products, a brand of patented, flexible ear cleaning tools used to remove earwax, dirt, and debris out of ears. Quest, founded in 2001, is led by President Mike Brennan and is headquartered in Pleasant Prairie, WI.

“We are very pleased to add SunBurnt and First Degree to our portfolio of category-leading brands,” said Mr. Brennan. “These brands offer unique solutions for consumers in self-care treatment of burns and sunburns, and we are excited to offer these products to our retail partners and expand the distribution domestically and internationally.”

Chicago-based Promus Equity Partners is affiliated with Promus Holdings, a multi-family asset management firm.  Promus targets lower middle market companies with EBITDAs of $15 million or less. Sectors of interest include consumer products, food & beverage, industrial products, manufacturing services, specialty materials, distribution, and business services.

Princeton, NJ-based Welmedix is a consumer healthcare company with a focus on products in the senior care market. “We are happy to have these brands move to the Quest portfolio where they can grow to their full potential,” said Bruce Lifka, president of Welmedix. “Quest has shown great success in growing brands from infancy to market leadership.”

© 2019 Private Equity Professional | November 5, 2019

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