Encore Consumer Capital has made an investment in family-owned Murry’s, a manufacturer of frozen French toast sticks and bites.
Murry’s products are sold nationwide into the private label retail and foodservice channels. The company was founded in 1948 by Al and Ida Mendelson and their son, Murry.
Today, led by CEO Ira Mendelson, Murry’s is headquartered northeast of Washington, DC in Greenbelt, Maryland and operates a 60,000 sq. ft. manufacturing facility in Lebanon, Pennsylvania.
“I am excited about the partnership with Encore and the experience they bring to the table,” said Mr. Mendelson. “With their support, I am looking forward to our next chapter of growth.”
Encore has made numerous investments in the food and beverage sector including 4505 Meats, a San Francisco-based maker of pork rind snack products (acquired in April 2019); Kyla, a Hood River, Oregon-based brewer of alcoholic kombucha (acquired in May 2019); Van Law Food, a Fullerton, California-based contract and private label manufacturer of dressings, sauces, marinades, glazes, and beverage bases (sold in April 2019 to Stir Foods Group, a portfolio company of Wind Point Partners); and Tender Belly, a Denver-based maker of bacon and pork products sold through foodservice, retail and online channels (acquired in May 2018).
“We are excited to partner with Ira and the team at Murry’s,” said Kate Wallman, a director at Encore. “Under Ira’s leadership, Murry’s has become a leader in the frozen private label breakfast category and we look forward to supporting the growth of the business going forward.”
Encore Consumer Capital invests from $5 million to $30 million in consumer products companies that have revenues between $10 million and $100 million and where it can utilize its own consumer experience and the expertise of its operating partners at Encore Associates, a strategic advisory firm to the consumer products industry. San Francisco-based Encore was founded in 2005 and is currently investing out of its $260 million third fund which closed in 2016.
© 2019 Private Equity Professional | November 18, 2019
