Advent Buys Hair Care Brand Olaplex

Advent International has agreed to acquire Olaplex, a professional haircare brand.

Olaplex’s products – which include shampoos, conditioners, and specialty oils – are used to protect, strengthen and rebuild broken bonds in hair caused by damage from chemical, thermal, and mechanical processes. Olaplex sells its products through both professional and retail channels.Within the hair care industry, Olaplex has a large social media presence and its products are used by more than one million people worldwide. The company was founded in 2014 by beauty industry veterans Dean and Darcy Christal.

“Damaged hair is a universal problem. Having grown up in the beauty business, I was inspired to disrupt the hair care industry by developing a technology that protects hair from damage,” said Dean Christal. “With Advent’s shared vision and deep experience in supporting high-growth businesses, we look forward to enhancing our company’s strong customer loyalty globally and across channels and realizing our ambitious growth plan.”

“Olaplex has differentiated itself by offering superior products backed by patents,” said Tricia Glynn, a managing director at Advent. “It is rare that we see brands of this size growing so rapidly and with such a passionate consumer base. We believe the company has a significant runway for growth by increasing its brand awareness globally, broadening its product line of innovative ‘hero’ products, and further developing its ability to speak and sell to consumers directly.”

Advent International invests in companies active in business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. The firm has 15 offices in 12 countries and employs 195 investment professionals across North America, Europe, Latin America, and Asia. Founded in 1984 and headquartered in Boston, Advent has $54 billion in assets under management and has completed more than 345 private equity transactions.

“I’m proud of the success Olaplex has achieved to date,” said Tiffany Walden, chief operating officer of Olaplex. “We are excited to work with Advent to build on our foundation and continue to provide our customers with the highest quality products.”

Financo was the financial advisor to Olaplex on this transaction and Goldman Sachs advised Advent International.

© 2019 Private Equity Professional | November 20, 2019

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