Trilantic Sells Franchising Services Company

Trilantic North America has sold Home Franchise Concepts (HFC), a franchising system in the home improvement and services sector, to JM Family Enterprises. Trilantic acquired HFC in 2015.

HFC’s service brands include Budget Blinds, a provider of blinds, shades, drapery, and other smart home products; Tailored Living, a provider of home storage and organizational products used in bedrooms, pantries, laundry rooms, entryways, home offices and garages; Concrete Craft, a provider of  decorative concrete overlays for stained, stamped and resurfaced concrete used in patios, driveways, pool decks, walkways, interior floors, vertical walls and entryways; and AdvantaClean, a provider of light environmental services, including mold removal and remediation, moisture control, air duct cleaning, water damage restoration, and radon mitigation services.

HFC was founded in 1993 and through its four service brands now has nearly 1,700 franchise territories in the US, Canada and Mexico. The company is led by CEO Shirin Behzadi and is headquartered in Irvine, CA (

“Trilantic has played a transformative role in our growth over the past four years,” said Ms. Behzadi. “We are grateful for the team’s support and close partnership as we have expanded our team, invested heavily in the platform and professionalized the entire organization to further support our franchisees and their customers. We look forward to partnering with JM Family and tapping into their resources and experience through the next phase of our development.”

JM Family is one of the largest privately held companies in the US with five primary subsidiaries: Southeast Toyota Distributors, the world’s largest independent distributor of Toyota vehicles; JM&A Group, a provider of automotive-related finance and insurance products; Southeast Toyota Finance and DataScan, both part of World Omni Financial, a financial services company; and JM Lexus. The company was founded by Jim Moran (1918 – 2007) and is headquartered in Deerfield Beach, FL (

“Trilantic thanks Shirin Behzadi and the entire HFC management team for bringing their creativity, hard work and focus to the company each and every day,” said Charles Fleischmann, a partner at Trilantic North America. “Throughout our partnership, the team has worked to establish HFC as a leading franchising system in the residential services space, providing superior training, support and leadership that allow people from all walks of life to own their own business. We are excited to see where this new partnership will take them.”

Trilantic North America makes control and significant minority investments in North America companies that have enterprise values of $100 million to $1 billion. Sectors of interest include business services, consumer, and energy. Trilantic was formed in 2009 by the former principals of Lehman Brothers Merchant Banking and currently manages six private equity funds with aggregate capital commitments of $9.4 billion. The firm is based in New York (

Harris Williams was the financial advisor to Home Franchise Concepts and Kirkland & Ellis provided legal services.

© 2019 Private Equity Professional | July 9, 2019

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