Webster Buys Vivona Brands from Inflexion
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Webster Buys Vivona Brands from Inflexion

Webster Equity Partners has acquired a majority stake in Vivona Brands from Inflexion Private Equity which first invested in the company in February 2012.

Vivona Brands is a multi-brand beauty, wellness and lifestyle products platform. The company’s beauty products are sold under the Korean beauty umbrella brand OhK! and sub-brands of SUGU, SOS, and Jiinju, as well as under its Japanese beauty brand Koburi.  The company’s wellness products are branded under the umbrella brand Luna & Rae with sub-brands including We Live Like This and Sunday Rain. Lifestyle legacy brands include Drinking Buddies and NPW.

Vivona’s products are sold internationally through partnerships with major retailers including Ulta Beauty, CVS, Walgreens and Target in the US; and Sephora, Superdrug, and Boots in Europe, the Middle East and Africa (EMEA). Vivona Brands is led by CEO Tim Wright and is headquartered in London, UK (www.vivonabrands.com).

“Tim and the management team have done a terrific job establishing Vivona as a brand creator and developer of awarding products for global consumers and retailers,” said Chris Casgar, a partner at Webster. “We see enormous potential to further scale the brands under our ownership.”

“The team and I are very pleased to be partnering with Webster,” said Mr. Wright. “We are experiencing strong momentum and believe that Webster’s deep understanding of the beauty and personal care market will help accelerate our growth.”

Webster invests in branded consumer and healthcare services companies with EBITDAs from $3 million to $15 million and transaction values from $15 million to $200 million. In August 2018 the firm held a final and oversubscribed closing of Webster Capital IV LP at its hard cap of $875 million. Webster Capital was founded in 2003 and is based in the Boston suburb of Waltham (www.webstercapital.com).

Inflexion Private Equity makes minority and majority investments from £10 million to £250 million in high growth entrepreneurial businesses across a range of sectors. The firm was founded by John Hartz and Simon Turner in 1999 and is headquartered in London, UK (www.inflexion.com).

Global investment bank Alantra (www.alantra.com) was the financial advisor to Vivona on this transaction.

© 2019 Private Equity Professional | May 13, 2019

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