Pritzker Adds Bun Maker to Food Platform

C.H. Guenther & Son, a portfolio company of Pritzker Private Capital, has acquired Wback GmbH.

Wback is a supplier of hamburger and hotdog buns to quick-service restaurants and food retailers throughout Germany and surrounding countries across Europe.

The company, led by Managing Director Matthias Geißler, has two facilities in Germany and is headquartered in Bönen (www.Wback.de).

C.H. Guenther & Son (CHG) manufactures and markets a wide variety of grain-based and seasoning products, including artisan breads, buns, rolls, biscuits, gravy mixes, frozen appetizers, spices and desserts. Company-owned brand names include Pioneer gravies, seasonings and baking products; Morrison mixes; Tribeca artisan breads; Sun-Bird Asian seasonings; Cuisine Adventure frozen appetizers and snack products; and White Wings tortilla mixes. CHG’s products are sold globally to the foodservice, quick serve restaurant, club and retail sectors. CHG is led by CEO Dale Tremblay and is headquartered in San Antonio (www.chg.com).

“Matthias and the entire Wback team have done a tremendous job growing Wback into a market-leading bun producer,” said Mr. Tremblay. “They have remained focused on the customer with a commitment to product quality. We look forward to continuing to invest in the European market and providing value for customers.”

With the acquisition of Wback, CHG now has more than 3,500 employees in 22 food manufacturing locations in the US, Canada and Western Europe. CHG was founded in 1851 by German immigrant Carl Hilmar Guenther and was acquired by Pritzker Private Capital from the Guenther family in April 2018. “CHG has consistently proven their ability to grow, both organically and through acquisition,” said Chris Trick, a principal at Pritzker Private Capital. “We are pleased to welcome the Wback team to CHG.”

Pritzker Private Capital (PPC) acquires North America-based middle-market companies that have enterprise values between $100 million and $750 million and EBITDA in excess of $15 million. Sectors of interest include manufactured products, services and healthcare. The firm is led by Tony Pritzker and the former investment and operating professionals of Pritzker Group Private Capital. In July 2018, PPC held a final closing of PPC Fund II LP at its hard cap of $1.8 billion. The firm has offices in Chicago and Los Angeles (www.PPCPartners.com).

© 2019 Private Equity Professional | February 4, 2019

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