J.W. Childs Adds Again to Outward Hound
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J.W. Childs Adds Again to Outward Hound

Outward Hound, a portfolio company of J.W. Childs Associates, has acquired Planet Dog, a provider of dog toys.

Planet Dog’s products include Orbee-Tuff durable toys, leashes, collars, travel accessories, plush toys and treats. The company was founded in 1997 and is headquartered in Westbrook, ME (www.planetdog.com).“We are excited to transition the Planet Dog brand and our socially responsible mission to the Outward Hound team. They have the innovation, experience and financial resources to take our brand and mission of community, environment and people to the next level. We look forward to seeing their team get dogs wagging their tails around the world using our products,” said Alex Fisher, Founder & Chief Creative Officer.

Outward Hound is a designer and distributor of pet toys and other pet accessories such as travel gear, games and life jackets. The company’s products are sold under the Outward Hound, Petstages, Dublin Dog, Bionic, Wholesome Pride, K9 TUFF, and Nina Ottosson brands. Outward Hound is headquartered near Denver in Centennial, CO (www.outwardhound.com).

This is the third acquisition for Outward Hound since being acquired by J.W. Childs in December 2017 from The Riverside Company. In August 2018, Outward Hound acquired Charming Pet, a dog toy manufacturer; and in July 2018, Outward Hound acquired Wholesome Pride, a maker of natural ingredient pet treats. Chesterfield, MO-based Wholesome Pride’s products are made from sweet potatoes, pumpkins, bananas, blueberries, peanut butter, and honey and include chews, mini-bites, strips, fries, and biscuits.

J.W. Childs invests in middle market companies based in North America. Sectors of interest include consumer products, specialty retail and healthcare. The firm was founded in 1995 and is based in the Boston suburb of Waltham, MA (www.jwchilds.com).

© 2018 Private Equity Professional | October 17, 2018

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