Outward Hound, a portfolio company of J.W. Childs Associates, has acquired Wholesome Pride, a maker of natural ingredient pet treats. This is the first add-on acquisition for Outward Hound since J.W. Childs acquired the company from The Riverside Company in December 2017.
Wholesome Pride’s products are made from sweet potatoes, pumpkins, bananas, blueberries, peanut butter, and honey and include chews, mini-bites, strips, fries, and biscuits. Wholesome Pride is based in Chesterfield, MO (www.wholesomepride.com).
Outward Hound is a designer, manufacturer and distributor of toys, games, gear and feeders for dogs and cats. The company’s products are sold under the Outward Hound, Petstages, Dublin Dog, Bionic and Nina Ottosson brands. Outward Hound is headquartered near Denver in Centennial, CO (www.outwardhound.com).
“We’re excited to add the Wholesome Pride line of products to the Outward Hound portfolio,” said David Fiorentino, a Partner at J.W. Childs. “This strategically complementary combination creates exciting opportunities and a new platform for growth.”
Wholesome Pride was founded in 2013 by a then 17-year-old Chase Peterson who now becomes a Vice President at Wholesome Pride and will manage Outward Hound’s newly formed treat division. “I’m excited to work with the Outward Hound team and take Wholesome Pride to a whole new level of innovation, excellence and industry recognition which will allow us to pave the way for the future of the pet treat category,” said Mr. Peterson.
J.W. Childs invests in middle market companies based in North America. Sectors of interest include consumer products, specialty retail and healthcare. The firm was founded in 1995 and is based in the Boston suburb of Waltham, MA (www.jwchilds.com).
© 2018 Private Equity Professional | July 26, 2018