Main Post Partners has made an investment in Nulo Pet Food, a fast growing premium pet food brand.
Nulo’s products are high in meat protein, grain-free, and have low glycemic carbohydrates and contain a patented probiotic for immune and digestive health. Typical ingredients include chicken, lamb, salmon, apples, carrots, lentils, and sweet potato. Nulo Pet Food is headquartered in Austin, TX (www.nulo.com).
Nulo has been recognized as a “Top 25 Most Innovative Retail Brand” by Forbes Magazine, ranked #105 on Entrepreneur’s “Best Entrepreneurial Companies in America”, landed at #520 on the Inc. 5000 “Growth Leaders of 2017” and was one of the 100 Buzziest U.S. CPG Food & Beverage Brands.
The capital from Main Post’s investment will be used by Nulo to support marketing, new product development, and retailer merchandising and support. “Nine years ago we identified an alarming trend in rising pet obesity caused by poor nutrition and unhealthy lifestyles. Nulo is today addressing these issues with our full suite of dog and cat food and treats, providing superior nutrition so pets can live healthier, longer lives,” said Nulo Founder and CEO Michael Landa. “We’re excited to partner with Main Post Partners who shares in our strategic vision of making pets’ and their parents’ lives better. Main Post’s investment allows us to drive further brand awareness, scale our new product innovation, and add additional resources to support our valued customers and retailers.”
“We have known Michael and have been following Nulo’s success closely for years,” said Josh McDowell, Partner at Main Post. “Nulo is among the fastest growing, most respected brands in the industry and this investment is an excellent opportunity to enter the rapidly growing pet sector where parents are passionate about their pets’ health and well-being. We look forward to partnering with Michael and the Nulo team to support the brand’s continued growth.”
Main Post makes both control and non-control investments in middle market growth companies in the consumer, business services and industrial growth sectors. The firm was founded in April 2014 by managing partners Sean Honey and Jeffrey Mills, both former partners at Weston Presidio. In March 2016, the firm held a final above target closing of its inaugural fund, Main Post Growth Capital LP, with a total of $400 million in limited partner commitments, well in excess of its initial target of $250 million. Main Post is headquartered in San Francisco (www.mainpostpartners.com).
© 2018 Private Equity Professional | June 7, 2018
