Strattam Capital has signed an agreement to make a majority growth investment in SSB, a data management and analytics platform provider to the sports & entertainment, education, and healthcare sectors. Strattam partnered with SSB’s senior management team and incoming CEO Mike Banville on this transaction.
SSB’s main product, Central Intelligence Platform, is delivered as a Software-as-a-Service (SaaS) and integrates data from multiple and disparate sources into real-time actionable data that enable proactive business decisions that drive revenue and results. Integrating and cleaning data manually is time consuming, costly and inefficient. SSB’s platform automates and speeds those processes, while also delivering relevant analytics and strong reporting capabilities.
SSB works with more than 60 brands in the sports and entertainment sector as well as 15 educational institutions in both higher education and K-12 markets. In the sports and entertainment sector, its customers include NASCAR, the NHL, NBA, Pac-12 Conference, SEC, and NFL – where, in addition to the league, SSB works with nearly half of all NFL teams. Other industries served by SSB include healthcare, energy, and travel. SSB was founded in 2008 and is headquartered near Denver in Greenwood Village, CO with additional offices in Nashville and Austin (www.ssbinfo.com).
“SSB was founded and funded with a very straightforward, strategic goal: provide our clients in key verticals with the ability to make data a meaningful part of their business decision making to drive exceptional results,” said SSB Senior Partner Bryan Brinks. “In Strattam, we’ve found a partner that shares our commitment to clients and ensuring our platform is at the leading edge of the ever-evolving data landscape.”
Strattam Capital makes control investments in enterprise software, digital infrastructure, and tech-enabled services companies with enterprise values of less than $100 million and revenues from $10 million to $30 million. The firm has offices in San Francisco and Austin (www.strattam.com).
“By pulling together customer and transaction information spread across different systems, and pairing that data with a deep understanding of the particular needs of a sports franchise, university or hospital, SSB enables organizations to better serve their constituents,” said Strattam Capital Managing Partner Bob Morse. “We are very impressed with what the founders of SSB have built, and we are excited to collaborate with Mike and the SSB leadership team on the next phase of growth.”
Mr. Banville joins SSB as its new CEO after 22 years with publicly-traded IHS Markit, an Englewood, CO-based provider of information and analysis to businesses and governments. He most recently served in senior leadership roles with the company’s technology’s information division where he was active in setting strategic direction, managing division financial performance, and oversight of all commercial activities.
“SSB has a strong and growing position in its core markets,” said Mr. Banville. “The company has established itself as a trusted partner to its customers with deep expertise in data management in professional and collegiate sports, as well as in higher education and other verticals. The quality of its customer base reflects how valuable that service is and will continue to be as customers’ needs expand to more comprehensively seek insights from the information they have on their customers and other constituents across the enterprise.”
Seattle and Denver-based investment bank First Hill Partners (www.firsthillpartners.com) is the financial advisor to SBB.
This transaction is expected to close before the end of the first quarter of 2018.
© 2018 Private Equity Professional | February 22, 2018