Clearview Capital has acquired Mudlick Mail, a provider of direct mail and related marketing services.
Mudlick Mail’s customers are primarily small to medium-sized businesses and franchises that operate in the consumer services sector, including automotive services, healthcare and home services businesses. The company has an in-house design team that develops marketing collateral unique to each customer. Mudlick also provides response tracking, performance feedback, and post-campaign analytics. The company is headquartered near Atlanta in Acworth, GA (www.mudlickmail.com).
Clearview Capital acquired Mudlick from its inactive owner who did not maintain an ongoing stake in the company. Equity for the acquisition came from Clearview’s third fund, which closed in June 2013 with $325 million of capital, and Mudlick represents the ninth platform investment for the fund. The senior management team of Mudlick also invested equity in this transaction. Tim Ross, the company’s President and CEO, will continue to lead the management team.
“Tim Ross and the Mudlick team have developed an excellent model for providing a high level of customer service, marketing expertise and measurable results to an underserved base of thousands of small to medium-sized businesses and franchise customers,” said Geoff Faux, a Vice President of Clearview Capital. “We believe Mudlick has a tremendous opportunity to continue to enhance its service offerings and capitalize on a robust market potential.”
Clearview Capital invests from $8 million to $50 million of equity in companies that have from $3 million to $15 million of EBITDA. Sectors of interest include business services, healthcare services, manufacturing, and specialized distribution. The firm was founded in 1999 and is headquartered in Stamford, CT with an additional office in Los Angeles (www.ClearviewCap.com).
“We are excited to be working with Tim and the entire Mudlick team,” said Calvin Neider, Managing Partner and co-Founder of Clearview Capital. “Mudlick has many compelling opportunities for growth, and we look forward to supporting the company as it seeks to expand its capabilities into new and existing markets, both organically and potentially through acquisition.”
Atlanta-based investment bank Croft & Bender (www.croft-bender.com) was the financial advisor to Mudlick on this transaction.
© 2018 Private Equity Professional | February 27, 2018
