Badger Sportswear, a portfolio company of CCMP Capital Advisors, has acquired Alleson Athletic.
Alleson is a supplier of in-stock and sublimated athletic apparel and game uniforms for youth and adults. Sublimation is the process of transferring dye to a fabric using heat. The image to be transferred is printed on special paper placed on the garment and heat is applied, allowing the ink to become part of the fabric.
Alleson’s product line of game uniforms and practice wear spans all major sports categories. Company owned and licensed brand names include Alleson, ChromaGear, Under Armour, New Balance and the NBA/WNBA. Alleson’s products are sold primarily through athletic apparel distributors and a network of over 4,000 dealers.
The company was founded in 1933 by Abe Levine, an immigrant cap maker, and his son, William. The company, led by CEO Todd Levine, is headquartered in Rochester, NY (www.allesonathletic.com).
Badger Sportswear was founded in 1971 and acquired by brothers Jerry and Bill Carr in 1984. CCMP partnered with the Carr’s to acquire a controlling interest in the company in 2016. Today, Badger is a provider of team uniforms and athletic wear including t-shirts, fleeces, shorts, pants and outerwear, worn by youth and adult athletes, team fans and supporters, and corporate employees. Badger sells its products through team dealers, decorators, wholesalers, collegiate bookstores and sporting goods retailers. The company is headquartered north of Charlotte in Statesville, NC (www.badgersport.com).
CCMP makes buyout and growth equity investments of $100 million to $500 million in North America and European companies that have enterprise values of $250 million to $2 billion. Sectors of interest include consumer, industrial and healthcare. CCMP is headquartered in New York with additional offices in Houston and London (www.ccmpcapital.com).
Lincoln International was the financial advisor to Alleson Athletic on this transaction. “Alleson was founded by my great-grandfather and has been a part of my family for generations,” said Todd Levine, CEO of Alleson Athletic. “I am so glad that we chose Lincoln to walk us through the difficult and sometimes emotional process of selling a family business.”
© 2017 Private Equity Professional | December 12, 2017
