Prelude Growth Launched

Prelude Growth Partners, a new private equity firm that will provide growth capital and operating support to consumer brands, has been launched by Neda Daneshzadeh and Alicia Sontag.

Prelude’s strategy is to make investments of $3 million to $10 million in companies operating in branded consumer categories including personal care and beauty; food and beverage; baby; pet; health and wellness; household; and other consumer categories.

“There has never been a more compelling time to invest in high potential, fast-growing consumer brands,” said Ms. Sontag.  “Today, we are seeing new consumer brands scale more rapidly than ever before as a result of a modern generation of consumer demand and changing market dynamics.  Across categories, we expect the top 10 brands of tomorrow to be markedly different than the top 10 brands of today.”

Ms. Sontag is the former Global President of Beauty at Johnson & Johnson Consumer Companies where from 2013 to 2017 she led a portfolio of over 10 brands including Neutrogena, Aveeno and OGX. In 2015 she was recognized by Women’s Wear Daily as one of the “Fifty Most Powerful Women in Beauty.”  From 2002 to 2013 she was a Senior Vice President with Estée Lauder.

“We are excited to launch Prelude and are confident that our complimentary experiences, strong industry relationships and deep operating know-how both at the firm and through our world-class operating advisors will enable us to capitalize on the secular changes in the consumer sector,” said Ms. Daneshzadeh.  “Central to Prelude’s investment thesis is our belief that a highly active and value-added investing approach will lead to a structural advantage in sourcing new investments and driving growth at our portfolio companies.” Ms. Daneshzadeh spent the last 12 years at L Catterton where she was a partner and a member of the firm’s investment committee. Earlier in her career, she was with Bed Bath & Beyond, McKinsey & Company and Morgan Stanley.

To assist with transaction origination and portfolio company value creation, Prelude has assembled a group of operating advisors including Maureen Chiquet, former Global CEO of Chanel, and Laura Lang, former CEO of Time and Digitas.

Prelude Growth Partners is headquartered in New York (www.preludegrowth.com).

© 2017 Private Equity Professional | November 1, 2017

Print Friendly, PDF & Email

Related Articles

New Firm Launched In Indy A group of five private equity professionals, with previous connections to Indianapolis-based Hammond, Kennedy, Whitney & Co. (HKW), have teamed t...
TA Associates Adds Two TA Associates has hired Calen Angert and Nicholas Leppla who have rejoined the firm as Vice Presidents in the firm’s Menlo Park office. “We are thr...
Summit Park Beats Target Summit Park has held a final closing of its third fund, Summit Park III LP, with $245 million of capital commitments. The new fund exceeded its origin...
Sixpoint Adds VP Sixpoint Partners has hired Richard Siegel as a vice president in its capital solutions business. In his new role, Mr. Siegel will be responsible for ...
Trinity Hunt Promotes From Within Trinity Hunt Partners has promoted Cheryl Small to Chief Financial Officer and John Oakes to Senior Associate. Dallas-based Trinity Hunt invests in...
Gridiron Gets New Managing Director Gridiron Capital has hired John Warner as a new managing director. Mr. Warner will be responsible for sourcing and evaluating investment opportunities...