Impact Group, a sales and marketing agency for companies in the consumer packaged goods industry and a portfolio company of CI Capital Partners, has acquired Signature Specialty Sales & Marketing, a sales and marketing agency.
Signature works with consumer packaged goods manufacturers to provide access to specialty and natural foods retailers headquartered in the Midwest. Signature was founded in 1950 and is led by President Andy Paul. The company has employees based in eight Midwestern states and is headquartered in the Chicago suburb of Westmont, IL (www.signaturessm.com).
Impact Group is a sales and marketing agency, providing sales, merchandising and category analytical support to companies in the consumer packaged goods industry. The company represents over 14,000 products. Impact Group has nineteen regional offices throughout the Western US and in Cincinnati and has alliances with independent sales and marketing agencies in the Midwestern and Northeastern US. The company, led by CEO Carl Pennington, was founded in 1994 and is headquartered in Boise (www.impactgrp.com).
“We are very pleased with Impact Group’s acquisition of Signature and look forward to continuing to support the Impact Group management team as it executes its acquisition strategy and expands its business and services,” said Tim Hall, Managing Director at CI Capital.
CI Capital Partners acquired Impact Sales in May 2016. Simultaneous with the acquisition, Impact acquired New Connections Marketing Group, a Burbank, CA-based sales and marketing agency focused on the natural and specialty channel.
CI Capital Partners invests from $25 million to $100 million in middle market companies in the following sectors: business services, consumer services, distribution, government services and defense, and light manufacturing. Since its founding in 1993, CI Capital and its portfolio companies have made more than 220 acquisitions representing over $8 billion in enterprise value. The firm is based in New York (www.cicapllc.com).
© 2017 Private Equity Professional | April 7, 2017
