Salt Creek Capital has acquired Extranomical Adventures, a provider of sightseeing and touring services.
Extranomical’s services span Northern California and include tours of San Francisco, Alcatraz Island, Sausalito, Muir Woods, the Wine Country, Yosemite National Park, Monterey as well as a variety of combination packages that feature multiple destinations. The company was founded in 2002 by Rodrigo Enriquez and is headquartered in San Francisco (www.extranomical.com). Extranomical Tours is considered to be on the of the largest tour providers in Northern California.
Upon closing of the acquisition, Gary Lillian, a Salt Creek Capital Executive Partner, has been named as the new chief executive officer of the company.
“Extranomical is an exceptional company with a well-earned reputation for delivering distinctive tours to independent travelers visiting San Francisco from around the world,” said Mr. Lillian. “Rodrigo was the company’s first tour guide and to this day its tours reflect his passion for travel and a desire to provide experiences that are like traveling with friends. I look forward to working with the Extranomical team as we build upon this mission.”
Mr. Lillian joined Salt Creek Capital as an Executive Partner in 2015. Prior to joining Salt Creek, he was president of Javo Beverage Company, a start-up he grew to a profitable $35 million revenue company over a 10-year span. Previously, he held senior positions at Ford Motor Company, Jiffy Lube, Pizza Hut, Frito-Lay and The Clorox Company. Mr. Lillian has both a BA in economics and an MBA from Northwestern University.
Salt Creek invests in executive-led buyouts of companies with up to $100 million in revenue and EBITDA from $750,000 to $5 million. Sectors of interest are varied making the firm nearly industry agnostic but areas of specific interest include manufacturing, business and consumer services, distribution, and franchisors. The firm is based in Menlo Park (www.saltcreekcap.com).
© 2016 Private Equity Professional • 11-3-16
