Good Sportsman Marketing (GSM), the hunting accessories platform company of Huron Capital Partners, has acquired HME Products. This is the first add-on acquisition for GSM since being acquired by Huron Capital in June 2016.
HME designs and distributes a variety of tools that assist hunters in the field. The company’s products include accessory hooks, deer gambrels and drags, tree-stand accessories, and gloves. HME customers include sporting goods, farm & fleet, e-commerce and specialty retailers across the US. The company was founded in 2000 and is based north of Minneapolis in Isanti, MN (www.hmeproducts.com).
GSM’s products include scouting, surveillance and action cameras; hearing amplification and protection devices; portable LED lighting; game calls and deer feeders. The company’s products are sold through specialty retailers, mass merchants and online. Brand names include StealthCam, Walker’s, Cyclops, and American Hunter. GSM is led by CEO Eddie Castro and is headquartered near Dallas in Grand Prairie, TX (www.gsmoutdoors.com).
The acquisition of HME will add a number of hunting accessory products that are highly complementary to GSM’s existing product lineup. “We believe HME is a great fit for GSM, and we are pleased to complete this add-on acquisition so soon after our initial investment in GSM. We are excited to work with the GSM team to pursue additional acquisitions and other growth initiatives as we seek to build out the GSM platform,” said Sean Roberts, a Principal at Huron Capital.
Huron Capital Partners invests up to $70 million per transaction in middle market companies that have revenues up to $200 million and EBITDAs of $5 million or more. Sectors of interest include specialty manufacturing, business services, consumer goods & services, and healthcare. Huron was founded in 1999 and currently manages over $1.1 billion in committed equity through four private equity funds. The firm has offices in Detroit and Toronto (www.huroncapital.com).
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