SFW Capital Partners has made an investment in DaySmart Software, a provider of business management software used by small and medium sized companies, specifically salons, pet groomers and medical spas.
The new capital will be used to support DaySmart’s plans to grow its sales and marketing capabilities, develop new products, and enter new markets. DaySmart’s co-founders, Mark and Chris Jackson, who currently serve as the President and Vice-President, respectively, will continue in their current positions.
DaySmart’s suite of products includes appointment scheduling, customer information management, employee scheduling, payroll, and product inventory management. The company’s customers include tens of thousands of salons, spas, and pet groomers and its products are used by more than 50,000 consumer service professionals.
“After a thorough process evaluating a breadth of investment partners, we feel strongly that SFW’s relevant experience supporting the growth and development of software and information businesses, their deep knowledge of our company and markets and their strong industry-specific network will best position DaySmart for accelerated growth and development,” said Mark Jackson.
SFW Capital Partners focuses exclusively on analytical tools and services companies, including providers of instrumentation, software, information and analytical services. SFW typically invests from $10 million to $75 million of equity in middle market companies that have up to $25 million in EBITDA. The firm has offices in Rye, NY and Hudson, OH (www.sfwcap.com).
“DaySmart fits perfectly with our investment focus on businesses that offer critical workflow, information, and decision support solutions,” said SFW’s Omair Sarwar, who will be a member of the DaySmart Board of Directors. “
DaySmart was founded by in 1999 and is based in the Detroit suburb of Wixom, MI (www.daysmart.com) (www.saloniris.com) (www.123petsoftware.com) (www.medicalspasoftware.com).
© 2016 Private Equity Professional • 9-30-16
