MidOcean Partners and Wasserstein & Co. have entered into an agreement to sell Penton, a professional information services company, to Informa for $1.56 billion. The consideration will consist of $1.46 billion in cash and $100 million of Informa stock. The transaction is expected to close in the fourth quarter of 2016. Penton has an annual run rate EBITDA of $140 million which equates to an 11x purchase price multiple.
In October 2005, Wasserstein & Co. acquired the Business Information segment of PRIMEDIA for $385 million in cash and renamed the company Prism Business Media. In February 2007, Prism acquired business-to-business trade magazine publisher Penton Media for $530 million. At this time, MidOcean acquired a 50% interest in the combined Prism/Penton which was renamed Penton Media. Later, the Media portion of the name was dropped and the company became known as just Penton.
Under MidOcean and Wasserstein ownership, Penton was transformed from predominantly a print business into a professional information services company. Penton completed 13 acquisitions, creating scaled positions in growth-oriented sectors—including agriculture, transportation, natural products/food, infrastructure, and industrial design/manufacturing sectors. Today, Penton has seven of the top 250 largest trade shows in the US, which have helped drive an event revenue CAGR of over 20% over the last four years. Additional investments have been made to create an industry leading team that has built a state of the art digital platform, launched numerous SaaS products and built a scaled and fast-growing digital content marketing services business. Penton is headquartered in New York (www.penton.com).
“We are incredibly proud of our partnership with Penton and the company’s success under CEO David Kieselstein,” said Barrett Gilmer, Managing Director of MidOcean and Co-Chairman of Penton. “This investment exemplifies the value we bring to our portfolio companies by working closely with management teams to identify attractive areas for expansion, enhance operations and drive growth. In this case, under David’s leadership, and in particular over the last four years, Penton achieved a dramatic shift in its business mix, completed a number of highly strategic acquisitions and nearly doubled EBITDA from $77 million to $140 million.”
MidOcean invests in middle market companies active in the business and media services, consumer, and industrial services sectors. Through MidOcean Credit Partners, which launched in 2009, the firm manages approximately $4 billion across a series of alternative credit strategies, collateralized loan obligations, and separately managed accounts. The firm was founded in 2003 and has offices in New York and London (www.midoceanpartners.com).
Wasserstein & Co. is focused primarily on leveraged buyout investments and related investment activities in the media, consumer products and water equipment and services industries. The firm has offices in New York and Los Angeles (www.wasserco.com).
“MidOcean and Wasserstein are seasoned, hands-on investors and have been invaluable partners in supporting Penton and allowing us to execute on our strategy,” said David Kieselstein, CEO of Penton. “Their strategic insight, resources, flexibility and experience in the media services sector have been essential to our transformation by enabling our organic growth through new investment initiatives and sourcing and coordinating multiple accretive acquisitions.”
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