Cyprium Partners has made a mezzanine investment in Bensussen Deutsch & Associates, a promotional products marketing agency. This investment is the eleventh transaction for Cyprium Investors IV which closed in December 2014 with $460 million of capital commitments.
Bensussen Deutsch & Associates (BDA) is a promotional products agency used by Fortune 1000 companies, professional sports leagues and teams, and other worldwide entertainment companies. Customers include, among many others, Coca-Cola, Sony, Ford, GE, Kellogg’s, HBO, Starbucks, Major League Baseball, the National Football League, the National Basketball Association and NASCAR. DBA also has a consumer products division that is one of the larger providers of 3rd party video game accessories sold under the PowerA brand. BDA was founded in 1984 by Eric Bensussen and Jay Deutsch and is headquartered near Seattle in Woodinville, WA (www.BDAinc.com) (www.PowerA.com).
“Cyprium is excited and honored to have the opportunity to invest in Eric and Jay’s company, the largest privately held advertising specialties and branded merchandise agency for enterprise clients in the United States,” said Mike Conaton, a Managing Partner at Cyprium. “We look forward to supporting BDA’s aggressive growth through organic expansion and strategic acquisition.”
Cyprium provides capital for acquisitions, growth, shareholder or partnership buyouts, refinancings and dividend distributions, without requiring majority control. The firm provides capital via subordinated debt, preferred stock and common stock. Cyprium invests from $10 million to $60 million per transaction in companies with more than $8 million of EBITDA that are based in the US or Canada. Cyprium has offices in Cleveland, New York, and Chicago (www.cyprium.com).
© 2016 Private Equity Professional • 8-3-16
