Encore Invests in Cosmetics Company
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Encore Invests in Cosmetics Company

lorac nf1Encore Consumer Capital has made an investment in LORAC Cosmetics, a cosmetics brand founded by celebrity makeup artist Carol Shaw.

LORAC is an Hollywood-inspired brand that uses high-quality, gentle formulations across all color cosmetic categories. The name of the company is a backwards spelling of the founder’s first name. LORAC is headquartered near Los Angeles in Valencia, CA (www.loraccosmetics.com).

carol shaw nf1“My colleagues and I at LORAC are excited to be partnering with Encore Consumer Capital. I am very proud of LORAC’s success, and look forward to working with the company’s new CEO, Tim McMeekan, to bring the brand to even greater heights. The best of LORAC is yet to come,” said Ms. Shaw, who will continue on as Founder, maintaining roles in product development and public relations.

Encore Consumer Capital invests exclusively in consumer products companies that have revenues between $10 million and $100 million and where it can utilize its own consumer experience and the expertise of its operating partners at Encore Associates, a strategic advisory firm to the consumer products industry. The firm has raised nearly $600 million in equity capital and invested in 24 platform companies.  Encore was founded in 2005 and is headquartered in San Francisco (www.encoreconsumercapital.com).

kevin murphy nf1“We are thrilled to have the opportunity to be involved with this special brand that Carol Shaw first introduced to the world 20 years ago that has since earned a unique place in the prestige beauty world,” said Kevin Murphy, Managing Director at Encore Consumer Capital.  “I have great confidence that Tim McMeekan and the entire LORAC team will further enhance LORAC’s trusted relationships with its retail partners and customers through the introduction of the highest quality and most innovative products.”

Intrepid Investment Bankers advised LORAC. Intrepid is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. Intrepid was formed in 2010 by a group of senior professionals from Barrington Associates, a middle-market mergers and acquisitions advisory firm that was acquired by Wells Fargo in 2006. Intrepid is headquartered in Los Angeles (www.intrepidib.com).

Brownstein Hyatt Farber Schreck acted as legal counsel to Encore and Irell & Manella acted as legal counsel to LORAC.

© 2015 PEPD • Private Equity’s Leading News Magazine • 12-21-15

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