PeakEquity Acquires G5
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PeakEquity Acquires G5

g5 nf1PeakEquity Partners has acquired G5, a provider of digital marketing services to companies operating in the property management sector, specifically the multi-family, senior living, self-storage, and student housing  verticals.

G5’s products and services are used to generate sales leads and close new leases. The company’s customer base includes more than 6,000 properties representing more than 1.5 million units.  G5 has approximately 175 employees and was founded in 2005. The company is headquartered in Bend, OR (www.getg5.com).

greg case nf1“This transaction enables G5 to build on its ten-year history of growth and innovation by accelerating feature development of the G5 Marketing Cloud – the most innovative, scalable, and up-to-date digital marketing platform in the property management sector,” said Greg Case, Co-Founder and Partner of PeakEquity Partners.

PeakEquity Partners invests from $20 million to $50 million in enterprise software and solutions companies that have revenues of $15 million to $50 million. The firm will invest as either a majority or minority owner.  The principals of PeakEquity have extensive experience as investors and operating executives in multiple market sectors. The firm is based outside of Philadelphia in Radnor, PA (www.peakequity.com).

paul winn nf1“G5 has a proven track record of consistent growth and innovation, a strategic platform for clients to build on, and a strong effective culture,” said Paul Winn, Co-Founder and Partner of PeakEquity Partners. “Digital marketing is disrupting traditional marketing creating greater efficiency for property owners while increasing tenants’ real time insights through effective mobility engagements.”

“The individual partners at PeakEquity have a broad set of experiences in building sustainable high growth software companies,” said Dan Hobin, Co-Founder and CEO of G5. “Their level of investment in G5 demonstrates their commitment to our core focus of improving the digital renter’s journey while increasing net operating income for our customers. I am excited to leverage their broad operating experience as we take G5 to the next level.”

© 2015 PEPD • Private Equity’s Leading News Magazine • 9-21-15

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