Marlin Equity Partners has made an investment in My Fit Foods, a grab-and‐go specialty retailer of health‐oriented prepared meals. Investing alongside existing equity partner, TSG Consumer Partners, this investment will be used by the company to pursue the development of new retail locations.
My Fit Foods is a vertically integrated maker of breakfast, lunch, dinner and snack options that are developed by in-house chefs to meet defined nutritional characteristics that help consumers achieve their health and fitness goals. The company currently has 54 retail stores in California, Oklahoma, Texas, Arizona and Illinois. My Fit Foods was founded in 2006 and is headquartered in Austin (www.myfitfoods.com).
“My Fit Foods is uniquely positioned to meet the rapidly growing consumer demand for fresh, healthy and convenient alternatives to traditional meal options,” said George Kase, partner at Marlin Equity Partners. “We are delighted to partner with a talented management team to help accelerate the next phase of My Fit Foods’ growth and are committed to meeting and exceeding the nutritional and on-the go needs of their everyday consumer.”
Marlin Equity Partners invests in businesses that have revenues of $20 million to $1 billion and that are in the process of undergoing varying degrees of operational, financial or market-driven change. Sectors of interest include technology, healthcare, consumer products and services, business services, manufacturing, aerospace & defense, distribution & logistics, and media. The firm has $3 billion of capital under management and is headquartered in Los Angeles with an additional office in London (www.marlinequity.com).
“To support the rapid expansion of our business, My Fit Foods and TSG sought a partner who would complement our collective skills and resources allowing us to execute on our business development and growth plans,” said David Goronkin, CEO of My Fit Foods.
TSG Consumer Partners makes control and non-control investments of $15 million to $100 million in companies with EBITDAs of $3 million to $50 million where there is an opportunity to enhance value by extending brand, expanding distribution and improving operations. Since its founding in 1987, TSG has been an active investor in the food, beverage, restaurant, beauty, personal care, household and apparel & accessories sectors. The firm has $2.9 billion in equity capital under management and is headquartered in San Francisco (www.tsgconsumer.com).
© 2015 PEPD • Private Equity’s Leading News Magazine • 7-30-15