Mr. Baldwin has a 30-year track record in information technologies, professional services, SaaS and digital media, including 20 years as President or CEO of five information technology companies. Most recently he was President and CEO of Internet Broadcasting, a St. Paul-based provider of websites and mobile applications used by TV stations and other companies to develop and monetize their digital media. Internet Broadcasting was sold to Nexstar Broadcasting in April 2014.
Mr. Baldwin will be based at Cherry Tree’s Minnetonka, MN headquarters and he will focus on developing Cherry Tree’s information technology services and software practice. He will also be active in expanding the firm’s existing coverage of the digital media sector.
“I look forward to putting my experience in the information technologies industry together with my M&A experience to help other CEOs meet their objectives,” said Mr. Baldwin. “Joining Cherry Tree is the natural next step for me to help create new value and liquidity in Minnesota’s super-vibrant IT and digital media communities.”
Typically, Cherry Tree’s senior investment bank professionals are former presidents and CEOs of operating companies, partners of private equity firms, or providers of corporate M&A services. “We have known Elmer for over 20 years and are excited to have him join our team,” says Gordon Stofer, co-founder and president of Cherry Tree Companies. “He fits our Managing Director model perfectly, and provides us with additional IT industry experience and knowledge. When combined with Cherry Tree’s transaction experience, strong team and disciplined process, the results will be more great outcomes for our clients.”
Cherry Tree & Associates is Minnesota’s eighth-largest investment bank providing strategic and M&A advisory services to middle-market firms. Its private placement team works with management teams and boards of directors to attract growth and expansion capital. It also provides fairness opinions and other valuation services. Cherry Tree is headquartered near Minneapolis in Minnetonka, MN (www.cherrytree.com).
© 2015 PEPD • Private Equity’s Leading News Magazine • 7-15-15