This Works is a natural beauty brand focused on developing, marketing, distributing, and selling aroma-therapeutic beauty products. The company’s products are used in a variety of applications including body care, skincare, and sleep and are sold through health and wellness retailers, specialty beauty retailers, and third-party ecommerce retailers. The company also sells its products through its corporate website. This Works was founded in 2003 by Kathy Phillips, currently the International Beauty Director for Condé Nast Asia and formerly the Health and Beauty Director of British Vogue. The company is based in London, UK (www.thisworks.com).
“We are active investors in the beauty industry and evaluate a significant number of opportunities in the sector. We found This Works to be particularly compelling, given its great brand name, tremendous growth potential and unique, distinctive positioning. We are looking forward to working with the existing team to drive growth in the UK and to launch the brand in the US market,” said Richard Gersten, a Partner at Tengram.
The name “This Works” derives from the fact that each new product is tested and evaluated by a panel of 50 women of different ages and backgrounds who review products during the development process. The company will not launch a product until its panel of women tells them “this works.”
“Tengram has extensive beauty industry knowledge and a network of resources that will help build our business,” said Anna Persaud, the CEO of This Works. “I look forward to working with them to build upon the brand’s strong momentum and execute on the company’s many growth opportunities.”
Tengram Capital Partners invests in companies in the branded consumer products and retail sectors. Specific areas of interest include apparel, sporting goods, consumer electronics, home furnishings, health and beauty, spirits, and food & beverages. Tengram was founded in 2010 by William Sweedler and Matthew Eby and is based in Westport, CT (www.tengramcapital.com).
2015 PEPD • Private Equity’s Leading News Magazine • 5-7-15