Alexander Panos has launched Bookend Capital to invest in companies active in the branded consumer products sector. Mr. Panos was previously a General Partner and Managing Director at TSG Consumer Partners, and a member of its investment committee. He left the firm in October 2014 with the desire to launch a new firm to invest in smaller consumer companies.
Bookend will initially invest in companies with personal capital from Mr. Panos and pledged capital from other investors. Typical transactions for Bookend will involve from $5 million to $30 million of control or minority equity per transaction. Sectors of interest include consumer focused food, beverage, beauty and apparel companies with annual revenues of $10 million to $80 million. Bookend Capital is headquartered in New York (www.bookendcapital.com).
Mr. Panos has an extensive background in branded consumer products. He joined TSG’s predecessor company, The Shansby Group, in 1998 as an Associate in San Francisco. He was named a Managing Director of the firm in 2004 and in 2007, he moved to TSG’s New York office. He also served on TSG’s investment committee. In his 16 years with TSG, Mr. Panos worked together with other TSG Managing Members on the firm’s Fund IV investments in Smart Balance, NV Perricone, and Harry’s Fresh Foods, and Fund V’s investments in PopChips, Stumptown Coffee, and Island Oasis.
“I have been fortunate to have had successful partnerships with so many trailblazing founders and CEOs,” said Mr. Panos. “With Bookend, we will support a next generation of brand-builders.”
Prior to joining The Shansby Group, Mr. Panos was an investment banker at Bear Stearns and Merrill Lynch. He holds a BS and an MBA, both from the Wharton School at the University of Pennsylvania.
2015 PEPD • Private Equity’s Leading News Magazine • 5-21-15
