Sweaty Betty, a women’s activewear brand, has received a growth investment from Catterton Partners. The founders of Sweaty Betty, Creative Director Tamara Hill-Norton and Chief Executive Officer Simon Hill-Norton, will continue to lead the company.
Sweaty Betty is a British retailer specializing in activewear for women. The company’s products include clothing and specialized equipment for yoga, running, dance, pilates, skiing, swimming and workout. The brand has a growing sales presence in the United States via two retail boutiques, e-commerce and seasonal catalogs. Sweaty Betty is headquartered in London (www.sweatybetty.com).
“Demand for women’s activewear in general, and for brands in the premium and ultra-premium segments in particular, is strong,” said Jon Owsley, a Partner at Catterton. “Tamara, Simon and the entire Sweaty Betty team have created a true leader in the premium activewear category with a brand and differentiated product offering that is set apart for its cutting edge style, high quality and superior performance. We see a tremendous opportunity to build on these strengths and to extend Sweaty Betty’s reach in both new and existing markets. We are excited to partner with the Sweaty Betty team through this investment.”
Catterton Partners focuses exclusively on the consumer industry and invests in all major segments including food and beverage, retail and restaurants, consumer products and services, consumer health, and media and marketing services. Catterton was founded in 1989 and has more than $4 billion in capital under management. The firm is located in Greenwich, CT (www.cpequity.com).
“We are thrilled to partner with Catterton to build globally on the strong enthusiasm that women have expressed for the Sweaty Betty brand since we opened our first boutique in 1998,” said Simon Hill-Norton. “Catterton has an unparalleled record of helping other retail and consumer companies, including health and wellness brands, to reach their goals. Catterton understands the consumer industry and importantly to us, they also share Sweaty Betty’s belief that fitness, fashion and lifestyle go hand-in-hand.”
© 2015 PEPD • Private Equity’s Leading News Magazine • 2-9-15