Boathouse Closes Investment in OOHA
Search
Share on twitter
Share on linkedin
Share on print
Share on email

Boathouse Closes Investment in OOHA

ooha nf2Boathouse Capital has completed an investment in Out of Home America Wilkins, a specialist media company.

Out of Home America Wilkins (OOHA Wilkins) is led by its Chief Executive Officer Jon Selame.  The company is one of the oldest and largest independent out-of-home media specialists in the country. Out-of-home advertising, which includes billboards, ads on transit vehicles, and placed-based ads in malls, airports, and elevators, is a complex advertising channel. With thousands of operators in countless locations around the country, out-of-home advertising is highly fragmented, local in nature, and labor-intensive to execute. OOHA Wilkins facilitates the process of planning and executing out-of-home advertising campaigns by bringing specialization, experience, breadth of services, and purchasing power to its clients. The customers of OOHA Wilkins include advertising and media agencies as well as a number of Fortune 100 brands.  The company was founded in 1965 and is based in New York (www.outofhomeamerica.com).

andrew olsen nf1“Spending on out-of home advertising in the US will exceed $7 billion in 2014 and it continues to account for a growing share of total advertising expenditures. Yet, the breadth and fragmentation of the market makes it very complex and expensive to execute,” said Andrew Olsen, a Senior Associate at Boathouse Capital.  “Specialists like OOHA Wilkins provide a clear benefit to their clients by leveraging their experience, knowledge, and scale to plan and deliver a successful out-of-home campaign. The value that Jon Selame and his team bring to their customers is evident in the fact that OOHA Wilkins boasts many customer relationships that span more than a decade.”

Boathouse Capital invests mezzanine debt and equity in lower middle market companies in partnership with management teams and private equity funds. Boathouse will consider investments from $5 million to $25 million in either mezzanine debt or equity capital in companies with EBITDAs of $1.5 million or greater.  The firm manages over $350 million in two separate funds and is based near Philadelphia in Wayne, PA (www.boathousecapital.com).

“OOHA Wilkins is a prime example of Boathouse Capital’s strategy to partner with rapidly-growing, differentiated companies with strong owner-operators. Jon Selame has done a tremendous job of growing OOHA Wilkins based on dedication to customer service, market knowledge, creativity, and innovation,” said Steve Gord, a Partner at Boathouse Capital.

© 2015 PEPD • Private Equity’s Leading News Magazine • 2-26-15

Share on twitter
Share on linkedin
Share on print
Share on email

To search in site, type your keyword and hit enter