Frontenac Company has completed a new platform investment with the recapitalization of Van de Vries Spice Corporation and the simultaneous add-on acquisition of SpiceCo. Frontenac is partnering with food industry veteran Pat Mulhern to lead the combined company. This investment represents the fifth platform investment made by Frontenac X Private Capital which closed in 2014 with $250 million of committed capital.
Van de Vries Spice is an importer and processor of spices and seasonings primarily for food manufacturers, foodservice and the nutritional supplement industries. The company is based in East Brunswick, NJ (www.vdvspice.com).
SpiceCo is a processor and packager of spices primarily focused on the private label retail and foodservices markets. The company was founded in 1966 by Andrew Barna and is based in Avenal, NJ (www.spice-co.com).
Mr. Mulhern, who will be the CEO of the combined companies, is the former President of US Foods’ Monarch Food Group (a $6 billion private brands business) and he was also a Director at US Foods, President of US Foods’ North Star Food Service, Executive Vice President at Vistar Corporation and held various positions at Alliant Foodservice and Kraft Foodservice.
“Van de Vries and SpiceCo are spice and seasoning companies with fantastic history, a nice range of capabilities and a strong and diverse customer base,” said Mr. Mulhern. “Combined with additional acquisitions and through a partnership with Frontenac, they have the ability to leverage these attributes to deliver above-market growth, and a commitment to quality and innovation.”
Mr. Mulhern and Frontenac have been working together for about 2 years searching for a platform company in the food business. “We are excited to partner with Pat Mulhern to lead Van de Vries and SpiceCo as a combined entity going forward,” said Elizabeth Williamson, a Vice President at Frontenac. “We believe that the growing demand for healthy, ready-to-eat and ethnic foods will continue to drive demand for Van de Vries’ and SpiceCo’s products.”
“This transaction highlights our continued commitment to our CEO1ST® investing strategy and program. We work in partnership with proven operating leaders to help family or founder-owners as they address complex transition issues of liquidity, management development, and growth planning,” said Walter Florence, a Managing Partner at Frontenac. “Combining financial and human capital, we help business owners achieve their goals and build market leading companies through a commitment to operational excellence and transformational acquisitions. We are looking to build upon this platform through additional acquisitions that will support Pat’s strategy.”
As part of the recapitalization of Van de Vries Spice, Al Swanson, the former Chief Financial Officer of US Foods, has joined Mr. Mulhern and Frontenac as an investor and member of the Board of Directors.
Frontenac Company invests in lower middle businesses that operate primarily in the business services, industrial, food, and healthcare industries. The acquisition of Van de Vries is Frontenac’s fourth food investment in five years. Frontenac’s food sector experience includes investments in Alfalfa’s Market, Chipotle, Health Valley Foods, Levy Restaurants, Mercer Foods, Wenner Bread Products and Whitebridge Pet Brands. Frontenac was founded in 1971 and is headquartered in Chicago (www.frontenac.com).
USBank provided financing for the transaction and Winston & Strawn served as legal counsel to Frontenac.
© 2015 PEPD • Private Equity’s Leading News Magazine • 2-19-15