In September 2013 The Carlyle Group made a minority investment of $500 million in Beats Electronics, the audio brand co-founded by artist and producer Dr. Dre. Then in August 2014, Apple acquired Beats for $3 billion in a cash and stock deal, marking the largest acquisition in the company’s history. Needless to say, it was a very profitable 11-month investment for The Carlyle Group.
To celebrate what may be the firm’s best transaction in 2014, the firm posted a Dr. Dre. themed holiday video to its website. The video features David Rubenstein, co-chief executive of Carlyle, rapping out a private equity themed beat. If the private equity market were to turn soon, historians might look back at rapper Rubenstein and declare his rhyming repertoire as the turning point. As it is so often said, don’t quit your day job David.
Takes a lot of brains to do what we do.
Looking for a way to make some dough for you.
Energy, commodity, we do it all.
So pick up the phone and give us a call.
Corporate mezzanine, private equity, Carlyle Group is the place to be.
We’re global, we’re mobile, we’re aiming to please.
Only goal in mind is servin’ LPs… LPs… LPs, servin’ LPs……..
2014 PEPD • Private Equity’s Leading News Magazine • 12-18-14
