Peloton Equity has invested growth capital to acquire a majority stake in HealthPlanOne, a technology-enabled digital marketing firm specializing in Medicare and individual and family health insurance sales and distribution. HealthPlanOne is the first investment made by newly-formed Peloton Equity.
HealthPlanOne operates two online health insurance marketplaces where consumers can search for, compare, and enroll in a health insurance plan. In addition to serving consumers directly, HealthPlanOne also supplies digital leads to health insurance carriers and brokers. HealthPlanOne was founded by CEO Bill Stapleton in 2006 and is based in Shelton, CT (www.HealthPlanOne.com) (www.MedicareSolutions.com).
Peloton’s investment, which includes funding growth capital into the company, is the first by the firm since its launch in August of this year. “We have known Bill Stapleton and followed the company’s progress for many years and have been impressed by HealthPlanOne’s growth and the company’s ability to adapt to a changing market,” said Ted Lundberg, Partner at Peloton. “HealthPlanOne’s technology-enabled services allow health plans to reach members much more cost effectively, which will be critical in an increasingly consumer-driven industry.”
Mr. Stapleton along with the company’s management team will retain significant ownership in HealthPlanOne and will continue to lead the company.
“We are very excited to work with Peloton as we prepare for our next phase of growth. Peloton’s partners have excellent experience in building market leading healthcare companies and we look forward to leveraging their experience and broad network as we continue to grow the business,” said Mr. Stapleton.
Peloton Equity makes growth capital investments of $15 million to $30 million in lower middle market healthcare companies that have $20 million to $200 million in revenue and up to $10 million in EBITDA. Peloton was founded in August 2014 by former members of Ferrer Freeman & Co. Prior investments made by the Peloton investment team include K2M, Genova Diagnostics, Vitalize Consulting Solutions, Preferred Care Partners and Webmedx. The firm is led by its two partners Carlos Ferrer and Theodore Lundberg and is based in Greenwich, CT (www.pelotonequity.com).
2014 PEPD • Private Equity’s Leading News Magazine • 12-18-14