BackBay Adds Private Equity Pro to Team
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BackBay Adds Private Equity Pro to Team

backbay f1BackBay Communications, a public relations, branding and marketing firm with a specialty in private equity, has hired Ken MacFadyen as an Account Director.  Mr. MacFadyen’s responsibilities include strategic communications, content development and media relations.

Ken MacFadyen nf1Mr. MacFadyen has an extensive background in finance and private equity.  Prior to recent positions in speechwriting and investor relations at Panera Bread and The TJX Companies, he spent over a decade in publishing, covering M&A, leveraged finance, private equity and other alternative asset categories. He served as the editor in chief at Mergers & Acquisitions and prior to that served in senior editorial roles at Investment Dealers’ Digest and Buyouts magazine. He holds a BA in English from The University of New Hampshire.

“We have known Ken for many years and have always been impressed with his financial services knowledge, writing ability and strategic mindset,” said Bill Haynes, President of BackBay Communications. “Ken is quickly making a mark in providing our clients with strategic counsel and integrated marketing services.”

BackBay Communications is an integrated branding, marketing, advertising and public relations firm focused on the financial services sector including private equity firms, hedge funds, asset managers, investment advisors, financial technology companies, mutual funds and banks. BackBay takes a brand-centric approach to developing messaging and building integrated communications programs. The firm’s services include public relations, branding, website development, marketing plans and materials, videos, advertising and social media. BackBay is led by its President Bill Haynes and is based in Boston (www.BackBayCommunications.com).

2014 PEPD • Private Equity’s Leading News Magazine • 12-17-14

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