American Capital has committed up to $75 million in financing for Bensussen, Deutsch & Associates, a provider of merchandising and brand management services.
Bensussen Deutsch & Associates (BDA) provides marketing and brand management services to companies in multiple business segments including major sports leagues, global entertainment, consumer electronics, automotive, consumer packaged goods, beverage, retail, hospitality, financial, medical, energy and heavy machinery. Customers include Bank of America, Dell, ExxonMobil, The Home Depot, The National Football League, FedEx, Ford Motor Company, GEICO, Caterpillar, General Electric and Major League Baseball. BDA was founded in 1984 and is based near Seattle in Woodinville, WA (www.bdainc.com).
“BDA serves some of the world’s most admired global brands with its comprehensive set of branded merchandise solutions,” said Gordon O’Brien, President Specialty Finance and Operations at American Capital. “As a full-service merchandise agency, BDA assists clients in developing promotional merchandise strategies that enhance its clients’ overall marketing message. The company’s fully integrated, one-stop platform of products and services, and its reliability and creativity have enabled it to create well-established, long-lasting customer relationships.”
American Capital is a publicly traded (NASDAQ: ACAS) private equity firm and asset manager that originates, underwrites and manages investments of $10 million to $750 million in lower and middle market private equity, leveraged finance, real estate, energy & infrastructure and structured products. From its eight offices in the US and Europe, American Capital and its affiliate, European Capital, will consider investment opportunities from $10 million to $750 million. American Capital was founded in 1986 and has $83 billion in total assets under management. The firm is headquartered in Bethesda (www.AmericanCapital.com).
“After an extensive review process, American Capital proved to be the perfect partner for BDA as we look to take advantage of our vast growth opportunities, both in North America and abroad,” said Jay Deutsch, BDA Co-Founder and CEO. “In addition to growth capital, American Capital brings additional in-house resources and cross-industry expertise to accelerate our strategic planning and the growth we are projecting.”
Cascadia Capital, a mid-market investment bank based in Seattle (www.cascadiacapital.com), acted as financial advisor for BDA.
“We’re excited to partner with BDA’s industry leading team as it takes on the next phase of the company’s growth expanding its suite of service offerings and growing its customer base,” added Mr. O’Brien. “BDA’s top-tier team has a decisive vision for how merchandise will play an even larger role as brands look to capitalize on a robust economy and new opportunities to engage new and existing customers.”
2014 PEPD • Private Equity’s Leading News Magazine • 9-26-14
