Myelin Health, a platform company of Baird Capital, has acquired Avid Design, a provider of online marketing services to healthcare related companies. The acquisition closed on June 30, 2014.
Avid Design provides online marketing, communication, and technical products and services to hospitals, healthcare systems, and physician groups. The company’s products and services include proprietary content management software, consumer-facing websites and internal-facing intranets. Avid Design is based in Norcross, GA (www.aviddesign.com).
Myelin Health was acquired by Baird Capital in November 2012. The company operates a system of communication experts with capabilities in creative digital and traditional solutions, strategy and branding concepts, integrated marketing and advertising content, research, data and analytics, mobile engagement, and design. The company is based in Boston (www.myelinhealth.com).
Baird Capital invests in lower middle-market companies in the manufactured products, healthcare and business services sectors. The firm invests from $15 million to $35 million in companies with enterprise values of $25 million to $125 million and EBITDAs greater than $5 million. Baird Capital was founded in 1989 and is based in Chicago (www.bairdcapital.com).
Generational Equity (www.genequityco.com) represented Avid Design on this transaction. Managing Director Don Sawyer, Vice President Mark Breheny, and affiliate Will Brooks comprised the Generational Equity deal team that advised Avid on the transaction.
2014 PEPD • Private Equity’s Leading News Magazine • 7-16-14
