NYX Cosmetics is characterized by high quality, on-trend professional color cosmetics at attractive price points. NYX is one of the fastest growing color cosmetics brands in the United States with projected 2014 revenues expected to surpass $100 million. The brand is currently distributed through professional beauty stores, specialty cosmetics stores, eCommerce and some NYX branded stores. NYX has achieved its prominence through social media becoming one of the top beauty brands on Instagram and You Tube. NYX Cosmetics was founded in 1999 by entrepreneur Toni Ko and is based in Los Angeles (www.nyxcosmetics.com).
“We met Toni when NYX was still an emerging brand and in partnership with her, we helped to build a world class management team, enhance customer relationships and support the growth through strategic focus,” said HCP’s Managing Partner and NYX board member, Carlos Signoret.
“HCP has been an amazing partner to work with in growing the business. They have added tremendous value, and I would recommend this team to any entrepreneur or business owner,” said Toni Ko, NYX’s Founder and Chairwoman.
“The entire NYX team has done a tremendous job of rapidly growing the company while remaining true to their brand and its values. We are fortunate to have worked with such a passionate and dedicated team and are confident they will thrive with their new partners,” said Jim Bland, Principal from HCP and NYX board member.
“HCP was incredibly supportive of our team and encouraged us to invest in our vision of becoming one of the top cosmetics brands in the world,” added CEO Scott Friedman.
HCP & Company makes growth equity and buyout investments of $5 million to $25 million in lower-middle market companies that have revenues of at least $10 million and positive EBITDA. Sectors of interest include business services, consumer products, education, and healthcare services. HCP was founded in 2003 and has $215 million in capital under management. The firm is headquartered in Chicago (www.hcpcompany.com).
NYX Cosmetics and HCP & Company were advised by Piper Jaffray and Morgan, Lewis & Bockius LLP. L’Oréal was advised by Lazard and Weil, Gotshal and Manges, LLP.
2014 PEPD • Private Equity’s Leading News Magazine • 6-19-14