Bregal Partners and Michael Magerman, a consumer industry executive, have partnered to invest in enthusiast consumer brands. Bregal has initially committed $100 million in capital to support the partnership and Mr. Magerman has joined Bregal as a Senior Advisor.
“Our goal through this partnership is to invest in authentic consumer brands with untapped potential, working with owners and management teams to build businesses that will be successful over the long run,” said Bregal Partners Co-Founder and Managing Partner, Scott Perekslis.
Mr. Magerman started his career as the Chief Executive Officer of Odyssey Sports, a golf company he founded in 1990 and grew to become the number one brand in its category before selling it in 1997. Subsequently, he held CEO roles at Bravo Sports, a branded sporting and outdoor goods, and most recently at Quickie Manufacturing, a manufacturer of branded cleaning tools. At Quickie, Mr. Magerman led efforts to add new products and open new sales channels, culminating in the company’s sale to Jarden Corporation in 2010.
“We are delighted to be partnering again with Michael, with whom we have had a close relationship for more than 15 years. He is a world-class CEO with an impressive track record of building and profitably growing branded consumer businesses, as well as an intuitive sense of what drives consumer behavior,” said Bregal Partners Co-Founder and Managing Partner, Robert Bergmann.
Bregal Partners invests from $25 million to $75 million of equity in companies operating in the consumer, food & retail, energy services and healthcare industries. Target investments generate $15 million to $75 million or more of EBITDA. The firm has $500 million of committed capital funded by a sixth-generation family foundation with roots to 1841. Bregal is the private equity investment business of COFRA Holding AG, a European holding company for a privately-owned group of companies which also include C&A, a clothing retail organization, and Redevco, a real estate company owning a portfolio of over €7 billion across 700 properties in Europe. Bregal Partners is based in New York (www.bregalpartners.com).
“Having worked with the founders of Bregal Partners in the past, I am thrilled to be working with them again to help build another consumer business. With Bregal’s family heritage and a 20-year track record in the consumer space, I know they are focused on preserving the history and authenticity of the businesses in which we invest. I could not have found a better partner,” said Mr. Magerman.
© 2014 PEPD • Private Equity’s Leading News Magazine • 5-13-14