Dr. Teal’s is a leading brand across multiple personal care categories including specialty bath, foot care and first aid. In addition to its line of bath and body products, Dr. Teal’s is the largest branded Epsom salt brand in the US and has grown by over 50% annually over the past five years. Dr. Teal’s products are sold in more than 30,000 food, drug and mass retail outlets in the US and through several major retailers in Canada and other countries. Dr. Teal’s is based in Dallas (www.drteals.com).
“Dr. Teal’s is an ideal add-on investment for Parfums de Coeur, as we believe that the Parfums management team will be able to add even more firepower to an already growing and well positioned brand,” said Dana Schmaltz, a Partner at Yellow Wood. “The acquisition fits our strategy of building Parfums into a broader personal care business in many ways. We thank Chris and Cindy McClain of Advanced Beauty and their management team for giving us this exclusive opportunity to buy a brand they have nurtured extremely well.”
Parfums de Coeur (PDC), acquired by Yellow Wood Partners in September 2012, is a mass-market marketer of perfumes, body sprays, colognes, and bath products. PDC markets and distributes its products under four brands: BOD Man, Body Fantasies, Designer Imposters and Calgon. The company was founded in 1981 and is headquartered in Darien, CT (www.parfumsdecoeur.com).
“The acquisition of Dr. Teal’s is the second add-on acquisition we have completed since Yellow Wood purchased Parfums de Coeur. Yellow Wood continues to broaden our product line, and it underscores the valuable role the firm plays in utilizing their deep consumer products industry knowledge and connections,” said James Stammer, CEO, Parfums de Coeur.
Yellow Wood Partners seeks to invest in consumer brands and companies with revenues between $30 million and $200 million, with targeted equity investments ranging from $10 million to $80 million per investment. The firm was founded in 2011 by Dana Schmaltz and Peter Mann; both have experience investing in and operating consumer packaged goods businesses such as Blacksmith Brands, Prestige Brands, Meow Mix, Medtech, and the Spic And Span Company. Yellow Wood has offices in Boston, MA and Irvington, NY (www.yellowwoodpartners.com).
Advanced Beauty’s is a marketer of spa-quality bath and body products. Advanced Beauty products are sold through retail, drug, grocery and specialty stores nationwide. The company was founded in 2003 and is based in Dallas (www.advancedbeautysystems.com).
Houlihan Lokey (www.hl.com) served as the exclusive financial advisor and assisted in structuring and negotiating the transaction on behalf of Advanced Beauty.
“Dr. Teal’s is a tremendous brand, offering the rare combination of real therapeutic solutions with truly experiential bath and body products that are as delightful to use as they are effective,” said Mr. Stammer. “Dr. Teal’s is the perfect complement to Parfums de Coeur’s leading fragrance and specialty bath offerings. We look forward to continue to grow the Dr. Teal’s brand with additional marketing resources to build on the current success of the brand with our broader customer base.”
© 2014 PEPD • Private Equity’s Leading News Magazine • 2-12-14