Catalyst Exits Advantage Business Media
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Catalyst Exits Advantage Business Media

advantage nfCatalyst Investors announced the sale of its business-to-business media portfolio company Advantage Business Media to private equity firm Owner Resource Group. Catalyst acquired the company from Reed Elsevier in 2006.

Advantage Business Media (ABM) publishes print and electronic business-to-business trade magazines focusing on the communications, science, engineering, design, and electronics markets. ABM delivers its content through a range of media including daily e-newsletters, branded websites, webcasts, videos, white papers, print media, conferences and live events. Publications include Electronic Component News, Manufacturing Business Technology, Product Design & Development and Wireless Week, among others. The company is based in Rockaway, NJ (www.advantagemedia.com).

wolfson nf“The Advantage team effectively navigated through the financial downturn and the business was able to succeed by transitioning from print-centric to digital. When Catalyst originally invested in the company, ABM’s digital revenue was about 11 percent of total revenue and now it is nearly 50 percent,” said Gene Wolfson, partner with Catalyst Investors.

Catalyst Investors makes both minority and majority investments of up to $40 million in companies with enterprise values of less than $150 million. Sectors of interest include technology-enabled services companies including cloud computing, wireless infrastructure and digital media. The firm was founded in 2000 and is currently investing its third fund. Catalyst is headquartered in New York (www.catalystinvestors.com).

Owner Resource Group invests in companies with revenues greater than $15 million. Sectors of interest include manufacturing, distribution, and niche services. The firm is based in Austin, TX (www.orgroup.com).

“ABM will make a great partner. As a leader in its industry, we’re proud to support the company as it continues to provide relevant and valuable information to its audience and serve its outstanding customers,” said Jonathan Gormin, Managing Director of Owner Resource Group.

© 2014 PEPD • Private Equity’s Leading News Magazine • 2-13-14

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