KRG Acquires PulsePoint Group
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KRG Acquires PulsePoint Group

pulsepoint nfOlson, a digital advertising agency and a portfolio company of KRG Capital, has acquired PulsePoint Group, a digital marketing strategy consulting firm. KRG first invested in Olson in October 2009.

PulsePoint Group is a digital marketing strategy consulting firm specializing in C-suite and boardroom-level consulting. PulsePoint provides insight, strategy development and strategic execution for communications and marketing management projects with a special focus on social and digital engagement. The firm’s client list includes Toyota, Novartis and Delta Air Lines. The company is based in Austin, TX (www.pulsepointgroup.com).

OLSON is one of the top 5 independent, full-service digital advertising and marketing agencies in the United States. OLSON provides services to brands in numerous verticals ranging from transportation and retail to financial services, consumer packaged goods, and medical devices. Customers include Best Buy, General Mills, MillerCoors, Target and Wrigley. Olson has offices in Minneapolis, Austin, Chicago, Toronto, Los Angeles, San Francisco and New York (www.olson.com).

KRG Capital specializes in acquiring and recapitalizing unique and profitable middle-market companies. Since inception, KRG has invested in 45 platform companies and has completed 144 add-on acquisitions for those platforms. Founded in 1996, KRG has over $4 billion of capital under management and is based in Denver (www.krgcapital.com).

© 2013 PEPD • Private Equity’s Leading News Magazine • 12-18-13

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