Lynx Equity has acquired Majestic Media, a developer of social media campaigns and applications. Majestic, Lynx’s first media-focused acquisition, is among Lynx’s three acquisitions in the past month, and seventh of 2013.
Majestic Media is a developer of custom social campaigns and applications with a focus on digital and mobile marketing programs. Products include Facebook applications, mobile and emerging technologies, microsites, web applications and platforms and infographics. Customers of Majestic include, among others, Scotiabank, Maple Leaf Foods, and Virgin Mobile. The company is based in Toronto (www.majesticmedia.ca).
“We are thrilled to acquire a world-class, multi-national brand. This is a new platform for Lynx, and we look forward to the tremendous potential for growth within this space,” said Dustin Mandel, Lynx Partner.
Lynx Equity, a subsidiary of Succession Capital Corporation, acquires small to medium sized companies with enterprise values of C$2 million to C$8 million. Sectors of interest include manufacturing, business services, financial services, industrial products, food and consumer products. The firm is based in Toronto (www.lynxequity.com).
“We are always pleased to add a new industry to our portfolio, especially one that is experiencing similar growth to ours. Majestic will be a valued addition to our group,” said Brad Nathan, Lynx President.
© 2013 PEPD • Private Equity’s Leading News Magazine • 11-1-13
