Catterton Partners has made an investment in Bruxie, a gourmet waffle sandwich restaurant chain. The investment will be used to expand Bruxie’s presence in Southern California and in other geographies.
Bruxie offers gourmet waffle sandwiches for breakfast, lunch, dinner and dessert. The restaurant’s waffles are paired with seasonal ingredients and are offered which choices such as Buttermilk Fried Chicken, Prosciutto & Gruyere, Hot Pastrami, Crème Brulee, Nutella & Banana and S’Mores. In 2013, Bruxie was named one of Nation’s Restaurant News’ top 50 Breakout Brands. The company was founded by Dean Simon and Kelly Mullarney in 2010 and is based in Orange, CA (www.bruxie.com).
“With its unique gourmet waffle sandwich concept, fresh ingredients and expansive culinary creations that are ideal for any meal, Bruxie offers a truly special culinary experience across multiple eating occasions,” said Jon Owsley, a Partner at Catterton. “We are excited to leverage our experience in the fast-casual restaurant space as we partner with Dean, Kelly and the Bruxie team to help the company realize its full growth potential.”
Catterton Partners focuses exclusively on the consumer industry and invests in all major segments including food and beverage; retail and restaurants; consumer products and services; and media and marketing services. Catterton was founded in 1989 and has more than $4 billion in capital under management. The firm is located in Greenwich, CT (www.cpequity.com).
“Catterton is the perfect partner for Bruxie. Since opening our first store less than three years ago, we have been very fortunate to have several industry professionals join the Bruxie team and help guide us with our strategic growth. Partnering with Catterton is a natural fit given the extensive resources and expertise they bring to the table,” said Dean Simon. “Their track record is impressive and includes helping finance and guide market-leading restaurant concepts including P.F. Chang’s, Noodles & Company and Mendocino Farms. This partnership and collaboration will be invaluable to us as we look to expand our brand. Our creative concept has garnered an incredible response in Southern California and we are very excited to bring the Bruxie experience to new guests in new markets.”
© 2013 PEPD • Private Equity’s Leading News Magazine • 10-1-13