Mason Wells Seeks Specialty Household Products Company
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Mason Wells Seeks Specialty Household Products Company

MASON NF2Mason Wells is looking to acquire a platform company in the specialty household products sector. Market trends including demand for convenience, eco-friendly and natural products, high performance and efficacy, and reduced chemical content are a few examples of key industry dynamics that present compelling growth opportunities for companies in the household products sector.

According to Ben Holbrook, Director at Mason Wells, the platform would have the following characteristics:

  • Consumable, regular use products
  • Performance driven (proven efficacy)
  • Branded and or private label
  • Products sold into the food, drug, mass, DIY, and or specialty retail channels
  • Niche focus
  • $50 million or greater in annual revenue
  • Midwest headquarters. Companies outside of the Midwest will be considered for follow-on acquisitions

The target company should maintain a focus on niche end markets.  The following are several end markets of interest within the household products sector: Household Care (natural surface cleaners, water filtration); Outdoor Living (patio cleaning, insect repellent); Lawn and Garden (eco-friendly fertilizer, weed control); Pet Care (treats, pet food, pet wellness).

If you have any companies that meet some or all of these criteria please contact Ben Holbrook at 414-727-6422 or via email at bholbrook@masonwells.com.

Mason Wells makes investments in Midwest-based companies with revenues of  $25 million to $300 million and EBITDAs of at least $5 million.  Sectors of interest include consumer packaged goods, packaging materials & converting, engineered products & services and outsourced business services.  The firm was founded in 1982 and is based in Milwaukee (www.masonwells.com).

© 2013 PEPD • Private Equity’s Leading News Magazine • 9-5-13

box v1 9-2-13

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