TA Associates Invests in Fractal Analytics
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TA Associates Invests in Fractal Analytics

TA Associates has made a $25 million minority investment in Fractal Analytics, a provider of advanced analytics to Fortune 500 companies.

Fractal Analytics is a provider of advanced analytics to Fortune 500 companies. The company’s services are used to understand, predict and influence consumer behavior; improve marketing, pricing, supply chain, risk and claims management; and to improve business forecasting. The company has offices in San Francisco, New York, London, Mumbai, New Delhi, Singapore and Dubai (www.fractalanalytics.com).

“We believe that the big data space represents a very significant opportunity as companies have understood the power of data driven decision making but are struggling to operationalize and institutionalize analytics inside their organizations,” said Naveen Wadhera, Director and Country Head, TA Associates Advisory. “Fractal is one of the most respected players globally in this space and has been experiencing accelerated growth, making it the ideal company with which to partner. We look forward to working with the company’s management team to further build value in Fractal.”

“Over the last two years, Fractal has seen revenues almost triple in size, making us one of the fastest growing companies in the industry,” said Pranay Agrawal, Co-Founder and EVP, Fractal Analytics. “We are excited about how this partnership will help us expand our footprint and meet the growing client demand for analytics solutions. We are confident this collaboration with TA will prove beneficial to our clients and employees.”

TA Associates makes buyouts and minority recapitalizations of profitable growth companies in the technology, financial services, business services, healthcare and consumer industries. Since founding in 1968, TA has invested in over 425 companies globally and has raised more than $18 billion in capital. The firm was founded in 1968 and has offices in Boston, Menlo Park, London, Mumbai and Hong Kong (www.ta.com).

“We chose to partner with TA Associates because of their excellent track record in helping profitable companies become outstanding businesses,” said Srikanth Velamakanni, Co-Founder & CEO of Fractal Analytics. “We are passionate about helping companies leverage advanced analytics to better understand consumers, optimize pricing & marketing and compete more effectively in the marketplace. Our partnership with TA will help us fuel this passion further.”

Investment bank Avendus Capital (www.avendus.com) served as the exclusive financial advisor to Fractal Analytics.

© 2013 PEPD • Private Equity’s Leading News Magazine • 6-24-13

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