Applied Predictive Technologies, a provider of predictive analytics software and a portfolio company of Accel-KKR, has received a $100 million minority investment from the Merchant Banking Division of Goldman Sachs.
Applied Predictive Technologies (APT) is a cloud-based predictive analytics software company. APT’s Test & Learn software is used by Global 2000 companies to measure the profit impact of advertising, marketing, pricing, merchandising, operations and capital initiatives. Other product lines include Market Basket Analyzer, Network Planner, Merchandise Optimizer, and Performance Manager. Customers include Wal-Mart Stores, Starbucks, Kraft, Anheuser-Busch InBev, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei and Washington, DC (www.predictivetechnologies.com).
“Over the years, APT has built the industry of robust cause-and-effect predictive analytics. Many of the largest companies in the world, including Walmart, Hilton, Anheuser-Busch InBev, McDonald’s, and over a hundred others, have been successfully using APT’s products to make critical decisions across all key functional areas. As we further expand the breadth and depth of industries we serve across the globe, we are excited to have Goldman Sachs as a valuable partner,” said Anthony Bruce, CEO of APT.
The Goldman Sachs Group is a global investment banking, securities and investment management firm. Goldman Sachs is headquartered in New York (www.gs.com).
Accel-KKR invests primarily in technology business with $15 million to $150 million in revenue. The firm has a particular focus on recapitalizations of family-owned or closely-held private companies; divisional buyouts of larger companies; and going private transactions. Accel-KKR is headquartered in Menlo Park with an additional office in Atlanta (www.accel-kkr.com).
© 2013 PEPD • Private Equity’s Leading News Magazine • 6-27-13
